A watch for every mood in May

May is a complicated month. 

One minute it’s sunshine and optimism, the next it’s grey skies and existential pondering. Plans are made, cancelled, remade. Jackets are worn, removed, regretted. Time, as ever, refuses to behave consistently. 

So rather than fight it, we suggest leaning in. 
Here’s a watch for every possible May mood, however unpredictable things get. 

 

 

Feeling optimistic (it’s finally warm…ish) 

You’ve stepped outside without a coat. There’s a lightness in the air. Things might actually be going well. 

This is a job for Enjoy the ride, a watch that quite literally keeps things moving. With its rotating ferris wheel, it’s a small celebration on your wrist and a gentle reminder to enjoy the moment while it’s here (before the clouds return).

 

 

Slightly overwhelmed (too many plans, not enough time) 

Your calendar is doing that thing again. 
Double bookings. Triple bookings. A vague sense you agreed to something you can’t quite remember… Time feels less like a guide and more like a mild adversary.

Enter The Accurate. A watch that tells the time in a beautifully unconventional way, encouraging you to slow down and rethink your relationship with the hours. 

Precise… but not in a stressful way. 

 

 

Daydreaming (mentally elsewhere) 

You’re physically present, but only just. 

Out the window. Into your thoughts. Somewhere better. Somewhere warmer. Somewhere with fewer emails.

This is where A perfectly useless afternoon comes in. A watch dedicated to doing very little, very well. Ideal for drifting off and letting time pass without too much interference.

 

 

Feeling nostalgic (not sure why) 

Something about May does this. Maybe it’s the light. Maybe it’s the season changing. Maybe it’s just one of those moods. 

Sun and Moon feels right here. A quieter, more reflective piece that marks the passage of time in a calm, cyclical way. Less urgency, more perspective. 

 

 

Last minute panic (where did the month go?)

Suddenly it’s nearly June.

Things were meant to happen. Some did. Some didn’t. Time has, once again, slipped through your fingers with impressive efficiency. 

At this point, you need Berry Late Again. Not because it will solve anything, but because it perfectly captures this feeling. At least your watch understands, right?

 

There’s no single way to experience it. Or keep track of it.
That’s kind of the point. 

Explore the collection here.