Enjoy the ride spins into our permanent collection

Ticket admit: everyone! Enjoy the ride has spun back into our permanent collection and is here to stay. 

We last saw this fun watch back in August 2022 as a limited edition release with all 100 watches going in a heartbeat, so we knew that we had to make sure it made a return to mark the end of a great (albeit slightly rainy) summer 2023. 

The design of this watch transports us to a whimsical fairground scene, watching as the sun sets over a constantly moving ferris wheel.

The mastermind behind the design is Belgium children’s author and illustrator Kristof Devos - designer of A perfectly useless afternoonA perfectly useless morning and A perfectly useless evening - who was inspired by the valuable life lesson to enjoy your time, as it's not endless. 

We were really excited to team up with Kristof again to bring Enjoy the ride to our permanent collection. The new addition saw us use an ultra-lightweight metal seconds disc that was etched, and then printed, resulting in a better representation of the ferris wheel's metal structure.

Additionally, this new method allowed the production team to etch out the cart windows, making them see-through. The colour of the carts also had an upgrade too!

The mechanism has also changed and now uses a superior Swiss automatic mechanical movement (Sellita SW200) which can be seen through the glass case back.

Here is what Kristof had to say about his design: 

This watch captures the most valuable lesson I've learned in my time here on earth: try to enjoy every single minute of your life, because it is not endless.

“When I was thinking about this idea as a concept for a timepiece, I immediately thought of a ferris wheel. 

“It just felt right: as the wheel turns, time passes by. 

“This watch wants to be a kind reminder to put your worries aside, you are here and now, so you might as well enjoy the ride.” 

Have you got your hands on Enjoy the ride? Make sure to tag us in any photos on social media @mrjoneswatches

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