Tadaima
ただいま Tadaima was created to remind you of the feeling of arriving home.
This watch was designed by London-based Japanese illustrator, Yo Hosoyamada. It's a celebration of Yo’s hometown of Tokyo.
How to read the time
- The position of the bird shows you the minutes
- The hours are displayed in a window of the tallest building
Yo explains her inspiration for the design
"ただいま Tadaima is the Japanese for ‘I’m home!’, the first thing you say when you walk through the door (the reply to tadaima is okaeri which means ‘welcome home’).
It’s something you say when you come home after a long day of work, or after you have been away for a while. It also means ‘right now’ or ‘the present’.
Living and working away from my hometown of Tokyo, I wanted to design the watch that would serve as a window or a portal that could transport me home whenever I wanted.
It’s a homage to the city I love that means I can carry it with me wherever I go.”
Watch movement
A watch for life. You’ll never need to replace a battery again. Tadaima is powered by an automatic mechanical movement.
This means the motion of wearing your watch provides the power to wind it up and keep it running.
The watch also has a jump hour feature, so the hour flips in the window of the building, exactly on the 59>00 minute shift, blink and you’ll miss it!
Size: Medium / unisex
Strap: 18mm stainless steel
Mechanism: TY2709 20 jewel automatic mechanical (this means it has no battery, instead it's powered by the movement of your wrist)Glass: sapphire (hard-wearing)
Waterproof: Yes! 5ATM)
Guarantee: 12 months - any problems after, we’re happy to help!
Width (3 o’clock to 9 o’clock): 37mm
Height (from lug to lug): 46mm
Case: 316L stainless steel - polished silver finish
Largest strap diameter: 205mmSmallest strap diameter: 150mm
Originally from Tokyo, Yo Hosoyamada is a London-based illustrator working across editorial, commercial, advertising and publishing projects.
Her work often explores playful compositions, set within dynamic cityscapes and architectural spaces.
Drawing from the world around her, she loves to experiment with spatiality, storytelling, and bold colours.
She has worked on various projects with clients such as WIRED UK, Youtube JP, ELLE Magazine, Monocle Magazine, and The Washington Post. She is a member of The Association of Illustrators.
You can see more of Yo's work here: www.yo-hoso.com
We aim to dispatch all orders within 2-3 working days, where this isn't possible, we will try to inform you via email.
When your order is dispatched your tracking details will be updated.
Please allow extra processing time for watches with a customised engraving or strap, during busy sales periods this can sometimes take an extra 5-10 working days.
If you are in a hurry for your watch, please email us.
Shipping guide for watches:
- FREE DHL Express shipping, 2-4 working days
We now include all duties and taxes in the price of your watch.
This means, the price you pay when you checkout is the full price and you will not have to pay any extra charges.
Shipping guide for t-shirts:
All t-shirts are printed by us and shipped from our workshop in London. This means if you place an order for both a watch and t-shirt(s), they will be shipped together via DHL. Delivery times for these can be found on our shipping guide here.
If you order a t-shirt without a watch, it will be shipped via a Royal Mail tracked service which usually takes a little longer. You can see an estimated timescale when you input your address at the checkout.
Shipping guide for straps (unless purchased with a watch):
Free Royal Mail shipping, 3-7 working days (depending on location)
These delivery times are a guide based on the DHL and Royal Mail terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch.