About the Artist: Ana Dias

Ana Dias

 

Ana explains the inspiration for the design

"Berry Late! is very much an embodiment of who I am (not the being late part because I’m always on time!)

"The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.

"The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.

"At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.

"It’s an angel with a dirty face, it's pastel punk."

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Ana Dias is a London based mixed media artist working mainly with sculpture, illustration and performance.

In her work she uses text as a main tool to express and give physicality to her thoughts.

To arrive at a deeper truth she deploys humour and irony to challenge societal norms and constructs.

You can see more of Ana's work here: @nymphalidart