Name: Enjoy the ride
Brand: -
SKU: 124-D3
Price: 895.0 EUR
Availability: OutOfStock

Powered by a Swiss-made mechanical movement

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This playful watch was designed by Kristof Devos (the designer of A perfectly useless afternoon

The ferris wheel spins as time passes, acting as a reminder to live in the moment.

The two vibrant hands in the centre of the design display the time in the conventional way.

Enjoy the ride is powered by a Swiss-made automatic mechanical movement. This means the motion of wearing your watch provides the power to wind it up and keep your ferris wheel moving.

Kristof explains his inspiration for the design:

"This watch captures the most valuable lesson I’ve learned in my time here on earth: try to enjoy every single minute of your life, because it is not endless.

When I was thinking about this idea as a concept for a timepiece, I immediately thought of a ferris wheel.

It just felt right: as the wheel turns, time passes by.

This watch wants to be a kind reminder to put your worries aside, you are here and now, so you might as well enjoy the ride."

Enjoy the ride was made by us here in London, each layer of the design was printed individually, before being hand-assembled by our talented small team.

Large / unisex size (40mm)

Sellita SW200 Swiss-made automatic mechanical - this means it's powered by your movement

18mm strap: high quality London Black leather (sourced from J&FJ Baker)

Additional blue nylon strap included

Hard-wearing sapphire glass (front) and mineral case (back)

12 month warranty included

Waterproof! Rated 5ATM

316L stainless steel case

Size guide

Enjoy the ride

This watch is powered by a Swiss-made Sellita SW200 movement.

This automatic mechanical movement is known for its precision, reliability, and robustness.

It’s more than just a movement, it’s a mark of quality, reliability, and Swiss precision without the inflated luxury-brand markup.

Designed in Belgium

Made in London

Each colour in the design was mixed by hand, before being printed layer by layer and assembled by our dedicated team.

Details matter. That’s why we’ve included two straps.

First up is a high-quality calfskin leather strap, sourced from the only remaining oak-bark tannery in Britain.

Rich in heritage and craftsmanship, each strap features completely unique textures and details, making every piece one-of-a-kind.

Then there’s the blue nylon strap with orange stitching, perfect for a casual look.

If you’d like to swap the nylon for a different strap, click the customise button above to preview the options.

Not into leather? Just leave us a note at checkout (this won't affect the price of your watch).

Kristof Devos

Kristof explains his inspiration for the design:

"This watch captures the most valuable lesson I’ve learned in my time here on earth: try to enjoy every single minute of your life, because it is not endless.

When I was thinking about this idea as a concept for a timepiece, I immediately thought of a ferris wheel.

It just felt right: as the wheel turns, time passes by.

This watch wants to be a kind reminder to put your worries aside, you are here and now, so you might as well enjoy the ride."

Kristof Devos is a Belgian Illustrator and Author. The core of his work is as a picture-book illustrator.

He creates books for children of all ages on themes such as friendship, death and standing up for yourself.

His work has been described as both quirky and modest. Once in a while he puts down his pencil and takes to the stage, giving public talks on diverse themes such as inspiration and imagination.

Kristof’s work has been translated into a number of different languages and his books are available in a number of countries around the world. His illustrations have been shown both domestically and in several international exhibitions.

His work has received multiple rewards, including a “White Raven”, a “3x3 Mag Merit” and an “Award of Excellence” by the prestigious Commarts Competition.

See more of Kristof's work here: kristofdevos.com

We aim to dispatch all orders within 1-2 working days.

When your order is dispatched, your tracking details will be updated.

If you have opted for a custom engraving please allow an additional 1-2 working days.

If you are purchasing during a sale or a limited edition release - you can expect an email update with an estimated dispatch date if there any changes to the timeframe.

If you are in a hurry for your watch, please email us.

Shipping guide for watches and straps:

- FREE UPS Express shipping, 1-3 working days

A majority of orders are now dispatched from our EU site, meaning there should be no additional fees to pay upon import.

For any orders shipped from the UK, duties and taxes will be prepaid by us. Please do get in touch if you have any issues with the import process.

This means, the price you pay when you checkout is the full price and you will not have to pay any extra charges.

These delivery times are a guide based on the UPS terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch.

Return your watch for an exchange

We are happy to exchange unworn watches.

Fastening the watch will cause damage to the leather. If this is the case, we charge for the watch strap (or we can put the worn strap on the exchanged watch for free).

Please email us directly if you think your watch is faulty, our team will be happy to arrange a repair or replacement for you.

Return your watch for a refund

If you change your mind, you have 30 days to return your watch for a refund.

If you purchased your watch in-store, we can offer an exchange or store credit only. This is because you’ve seen the watch in person and had the opportunity to try it on. Please let us know if you’re purchasing as a gift.