Ana Dias

Ana explains the inspiration for the design

"Berry Late! is very much an embodiment of who I am (not the being late part because I’m always on time!)

"The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.

"The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.

"At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.

"It’s an angel with a dirty face, it's pastel punk."

Ana Dias is a London based mixed media artist working mainly with sculpture, illustration and performance.

In her work she uses text as a main tool to express and give physicality to her thoughts.

To arrive at a deeper truth she deploys humour and irony to challenge societal norms and constructs.

You can see more of Ana's work here: @nymphalidart

We aim to dispatch all orders within 1-2 working days.

When your order is dispatched, your tracking details will be updated.

If you have opted for a custom engraving please allow an additional 1-2 working days.

If you are purchasing during a sale or a limited edition release - you can expect an email update with an estimated dispatch date if there any changes to the timeframe.

If you are in a hurry for your watch, please email us.

Shipping guide for watches and straps:

- FREE UPS Express shipping, 1-3 working days

A majority of orders are now dispatched from our EU site, meaning there should be no additional fees to pay upon import.

For any orders shipped from the UK, duties and taxes will be prepaid by us. Please do get in touch if you have any issues with the import process.

This means, the price you pay when you checkout is the full price and you will not have to pay any extra charges.

These delivery times are a guide based on the UPS terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch. 

Return your watch for an exchange

We are happy to exchange unworn watches.

Fastening the watch will cause damage to the leather. If this is the case, we charge for the watch strap (or we can put the worn strap on the exchanged watch for free).

Please email us directly if you think your watch is faulty, our team will be happy to arrange a repair or replacement for you.

Return your watch for a refund

If you change your mind, you have 30 days to return your watch for a refund.

If you purchased your watch in-store, we can offer an exchange or store credit only. This is because you’ve seen the watch in person and had the opportunity to try it on. Please let us know if you’re purchasing as a gift.

Return Instructions

Return address: 

Mr Jones Watches Distribution Ltd. (returns)
Building M5, Floor 2
25 Rayko Daskalov St
Plovdiv 4000
Bulgaria